COMELIT LAUNCHES ULTRA: THE NEW MODULAR ENTRANCE PANEL, WHICH REWRITES THE HISTORY OF VIDEO DOOR ENTRY TECHNOLOGY
This Comelit innovative product combines technology, durability, elegance and simplicity at the service of installers and users.
“With ULTRA, the history of video door entry technology has been rewritten: A product that marks a new direction, marking a before and an after in the marketplace. The perfect combination that encapsulates all the efforts made for conceiving a product, which will surely become a benchmark in the market, making us clearly distinct from the competitors.” Bruno Pellegrini, Marketing Director, has no doubts speaking of the innovative ULTRA entrance panel, recently launched by Comelit in all the markets worldwide: “We developed ULTRA paying utmost attention to four aspects- the R&D Director Sergio Nicoli explains -: easy usage, both for the installer and the user; sturdiness and long-term strength of the materials and functions; elegance, suitable for every installation context thanks to a wide range of options and a 100% Italian design; quality of all the functions, both basic, like audio and video, and new, starting from the touch digital “
But, above all, ULTRA is versatile, perfect for both intimate living environments, such as villas and small apartment buildings, as well as large residential complexes: “This is a modular product line – Nicoli confirms -, complete both in the video entry technologies (2-wire and IP) and in the accessories modules, as well as in the aesthetic.” An example? “Just think that we offer three different models for the call button only: plastic, metal, where a plastic button is made robust through an aluminium and full metal profile, and fully in aluminium, on which the name is impressed through a special laser technology”.
“Ultra” in the sense of “going beyond”, a philosophy that has always pushed Comelit to improve, overcoming our own limits. “For all of us it has been a very demanding and exciting challenge at the same time – the Marketing Director Pellegrini says -. Different working teams have worked hard to create a product that goes beyond the already seen and already done, as the name itself suggests. We studied the market and listened to the needs, creating a super-technological product, which is also very easy to use and to install”.
An entrance panel that aims to make the life of those who choose it easier, from the professional to the end user: “Absolutely – the R&D Director Nicoli continues-. For example, we have even included a smart installation mode such that by pressing the buttons in sequence it assigns them an incremental call address. Simplifications have been much appreciated during the several field tests, carried out with the installers themselves. Not to mention the possibility of programming the directories from the smartphone, comfortably and quickly via the MyComelit app dedicated to the professional. As far as the end user is concerned, – continues – among the several innovations, I quote the easy of use of the digital directory: Finding the apartment that you are looking for will no longer be a problem, because Ultra works exactly as a smartphone, that we all well know how to use.”
“I believe that we have created a product that is truly capable of surprising the market positively, capable of exceeding and overcoming the expectations of our customers – Pellegrini continues – In this regard, I also think of all those professionals who have not tried Comelit yet: give us and give yourselves the opportunity starting by trying Ultra, our widespread sales network is ready to provide any kind of information in this sense. I remind that our products are distributed by all the major electrical equipment brands as well as by many other local distributors that allow us a large territorial presence, where you will find the material in stock ready for delivery. “
Ultra also wants to be the ambassador of Comelit values: At the centre are the customer and his/her needs that have to be met, both through the product and the pre- and post-sales organization, able to give a positive experience starting from the early stages of the purchase process until installation is completed. In addition to the already mentioned network of commercial officials, Comelit provides efficient telephone and field assistance services.
“Finally, I want to thank enormously all our customers, – concludes the marketing director Bruno Pellegrini – who have shown their trust for years and encouraged us in a process of constant improvement”.
MORE DETAILS ABOUT ULTRA? CHECK HERE
